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Blog Post By Catherine Carter

E-readers brought to book

At last, and just in time for the great summer getaway, a YouGov poll has found that 65% of participants prefer to read paper books compared to 17% choosing an e-reader.

It also found that 32% of people going on holiday will take paper books compared to 17% who will carry an e-reader.

The results are no great surprise to many. What is a surprise is how long they took to come to light – especially after the electronic gadgets were said to signal the demise of printed books.

While there have been some headline grabbing e-reader success stories, such as the Fifty Shades' trilogy that found success through downloads, before going on to generate huge print volumes of its own, these findings prove the printed book is not going anywhere.

I love reading but I have always shunned e-readers. There is something comforting about holding a book and physically turning a page. It is also much easier to pick up and put down.

And, if you have got to a good part and just want to keep going until the next chapter, or maybe the one after that, you can quickly see how long that might take you.

More importantly the findings of the poll is good news for UK book producers such as newly formed Berforts BT&D, created through the recent merger of Berforts and a struggling Butler Tanner & Dennis. With projected sales of more than £25m, it has become the third largest operation behind St Ives Clays and CPI. 

What the poll does underpin is how buoyant the market is, although printers still have some work to do to ensure they can continue to write profitable chapters of their own.

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