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Blog Post By Genevieve Lewis

A mixture of digital and print

It is no secret that newspaper readership has declined thanks to the internet. However, many people still trust the website of a printed newspaper, more than a solely online outlet. To help with the decline in readership and revenue, newspapers have started subscriptions to their websites, and also developed a relationship with social media and search engines.

Before, articles could be accessed for free through social media platforms, giving readers an unlimited number of clicks, which is obviously not beneficial to those news platforms that offer subscriptions. Facebook and Google have now agreed to help limit the number of people who can read articles for free—Facebook has signed up with an initial ten publishers, where it will allow its users of its mobile app ten free clicks before it sends them to a subscription page from that publisher. Other than the ten publishers signed up, Facebook’s audience can still access articles for free.

Online news sites have also benefitted from Google and Facebook adding logos which show the reader where the news has come from, so that next time, they may return straight to the website rather than accessing it through Facebook or Google.

Whilst publishing may be angry at the dominating social media platforms, it is impossible not to work with them because of the large audiences that the internet has

However, despite the seemingly raging battle between print and the internet, the Daily Mail in Britain says that it has seen an increase in the number of visitors to its platforms because it creates videos for Facebook and You Tube. The Daily Mail receives a higher number of visitors directly to its page in America than the biggest-selling American news sites and publishers.

Facebook and Google are also going further to help the future of the journalism and print world in America, by starting schemes such as a ‘Journalism Project’, which helps Facebook work with newspapers, and ‘Report for America’ which has seen Google send out news reporters to newsrooms across the US.

Whilst publishing may be angry at the dominating social media platforms, it is impossible not to work with them because of the large audiences that the internet has. Many newspapers and magazines have tapped into social media and Google, and have used it to their advantage and adapting to the current times. This is the only way that newspapers can survive in this current digital age.



If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

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