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Blog Post By Genevieve Lewis

NME becomes digital-only

NME has ceased printing after 66 years and will now focus on expanding its digital presence, including online and through radio.

The popular music magazine, New Musical Express (NME) had previously relaunched as a free publication in September 2015, but had issues with financing the magazine, before eventually ceasing publication in March 2018.
It was one of the first magazines to include a UK singles chart and was one of the most iconic media brands. Despite ceasing weekly publication, NME will continue to produce two special editions each year, similarly to Glamour magazine, another high-profile title that has become online-only. In a similar fashion to Jo Elvin stepping down as editor-in-chief of Glamour, Mike Williams also left NME last month.

Paul Cheal, Time Inc. UK group managing director, music, says: “NME is one of the most iconic brands in British media and our move to free print has helped to propel the brand to its biggest ever audience on NME.com. The print re-invention has helped us to attract a range of cover stars that the previous paid-for mag could only have dreamed of.

At the same time, we have also faced increasing production costs and a very tough print advertising market

“At the same time, we have also faced increasing production costs and a very tough print advertising market. Unfortunately, we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.”

NME Gold will still be seen on newsstands, but most of the focus will lie on its online platform. In addition to this, music radio channels NME 1 and NME 2 will be launched with a focus on new talent and classic artists. The last edition of NME will be available this Friday (9th March 2018).

Time Inc. UK states that the website attracts three million visitors each month, and 13 million global users in the same time frame. On social media, 200 million users interact with the brand every month.

Keith Walker, digital director of NME, adds: “NME has been at the digital forefront for more than two decades. Our global digital audience has almost doubled over the past two years. With these new developments, we are giving consumers even more of what they want from us. By making the digital platforms our core focus, we can accelerate the amazing growth we’ve seen and reach more people than ever before on the devices they’re almost naturally using.”



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