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Blogs By Jo Golding

Neatly packaged

Packaging is massively influential in retail. I do not know about you, but a well-designed wrapper or box goes a long way to making me want to buy something. Take an elegant box of chocolates, for example. Beautiful packaging is not only functional but adds so much to the finished product—which is what every brand needs nowadays.

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Print renaissance

Do not be fooled by the notion that print is old fashioned and digital is the future of communication. I have seen, through researching for my feature on direct mail on page 49, the wonderfully inventive and just plain cool ways direct mail can be used to reach people and ultimately, boost a company’s sales.

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Fashion and print collaborate

As someone who has always been fascinated by the world of fashion, with its glamorous catwalk shows and celebrity trend setters, I fulfilled somewhat of a dream of mine recently by attending a press event for a fashion designer.

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The real picture

Inkjet, as discussed in my feature Inkjet: The Real Picture on page 41, really is a buzzword for the global print industry. It has started to eclipse toner-based printing and technologies such as litho, and remains widely discussed at most big industry events.

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