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Business Opportunities

Promotional Printing

Regarded as one of the key growth markets for the industry, Rob Fletcher takes a look at the steps you can take to gain an advantage in this competitive sector

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We Print Lanyards states promotional print is a good market to expand into as it covers such a wide range of products

Promotional Perfection

The wide range of work on offer in the promotional print sector makes this market one of the most popular choices for businesses looking to expand their offering. From coffee mugs and pens, to bags, bottles and even face masks, promotional printing is big business and looks set to remain a growth market for some time to come.
However, with this amount of work comes a great deal of competition, with companies all battling to win the most valuable contracts. So, how can you gain an advantage and ensure you capture the work that will guarantee you a strong and steady income?

Significant demand

If you are going to make a success of yourself in promotional print, you need to make sure that you have a quality printer in place, and there is certainly no shortage of options when it comes to new hardware investments.

Phil McMullin, sales manager for Pro Graphics at Epson UK, says the manufacturer saw a big rise in demand for its dye-sublimation printers – typically used for producing promotional goods – in 2020, with sales double those of the previous year.

O Factoid: According to Epson, sales of its dye-sublimation printers – typically used for producing promotional goods – doubled year-on-year in 2020 O


“The increased demand for promotional goods has been driven by an insatiable demand from consumers and businesses for customised and personalised products,” McMullin says, adding: “Now that lockdown is easing, and everyone can buy from a wider range of sources rather than just the internet we expect this to slow down a little but still remain buoyant.

The increased demand for promotional goods has been driven by an insatiable demand from consumers and businesses for customised and personalised products


“So, whilst lockdown accelerated the trend, we believe significant demand is here to stay. For those companies moving into promotional printing this is great news and even better news is the low investment needed for first steps. For example, the SureColor SC-F100 small-format dye-sub printer retails for less than £400.”