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Business

Major investment move by Baker Goodchild

Direct mail fulfilment and print management services provider Baker Goodchild has completed a major investment move after installing a range of new equipment

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Baker Goodchild will significantly boost its service offering as a result of the investments

The purchase includes three Ricoh Pro 8120S laser printers, an AstroJet 3800 inkjet printer, and a new Kern 2500 Multimailer mailing and inserting machine.

The move will significantly enhance the firm’s production capabilities as it looks to strengthen its overall service offering in an ongoing effort to attract new business.

Lorraine Burnell, managing director of the Birmingham-based firm, comments: “The direct mail industry is becoming very demanding and as a growing mailing house we are constantly investing and upgrading our machinery. 

The direct mail industry is becoming very demanding and as a growing mailing house we are constantly investing and upgrading our machinery

“The output that we had from our previous Ricoh machines was great however when we enquired about the Ricoh Pro 8120S we were impressed with the capacity, output and laser cut technology utilised within these machines. 

“We find our current printing and fulfilment machines constantly in use fulfilling our customers’ expectations so it made sense to purchase additional machines to keep the work flow consistent and maintain the deliverability for our customers mailing on time to reach their targeted audiences on time."

The Ricoh Pro 8120S is a cut-sheet device that can print at speeds of up to 135 pages per minute at a resolution quality of 1,200 x 4,800 dpi.

The AstroJet 3800 can produce up to 30,000 pieces per hour at 600 x 600 dpi quality, while the Kern 2500 is a high speed document mail finishing and inserting system that can handle a combination of processes.

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