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Power of Print versus cancer

There are 2.5 million people currently living with cancer in the UK and this is a three percent increase from last year. As many as one in two of us are affected by cancer at some point in our lives.

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Macmillan Cancer Nurses are vital in the care of patients living with cancer

Macmillan Cancer Support works with hundreds if not thousands of patients every year to make life easier or be a friend when you most need it. The organisation obviously relies on donations and to garner support from the public to fund these nurses.

Joe Waterton, head of philanthropy at Macmillan, will be speaking at The Power of Print seminar in November at Stationers’ Hall in London

To bring attention to the cause, Macmillan uses a variety of mediums including print. Joe Waterton, head of philanthropy at Macmillan, will be speaking at The Power of Print seminar in November at Stationers’ Hall in London. Print is a medium that relays trust and is a crucial aspect of Macmillan campaigns, especially as online advertising and email marketing are becoming less trusted by the public.

With Macmillan’s annual World’s Biggest Coffee Morning coming up, print is also vital in this respect, with coffee morning kits sent out, with posters, flags, printed bunting, balloons and table cover, as well as cards for cake names and a printed cardboard money box for donations. This demonstrates how print is an important part of fundraising for the charity.

The Power of Print Seminar will take place in November at Stationers’ Hall in London

Alongside Waterton from Macmillan, other speakers at the event include Charles Jarrold, chief executive officer of the British Print Industries Federation (BPIF) and Kevin Vyse, senior technologist and circular economy lead for Marks & Spencer.

The event takes place on Tuesday, November 6th and will involve a number of other insightful speakers, as well as an evening do for networking.



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