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Business

Standfast and deliver with digital growth

Standfast & Barracks has opened up about how investment in new technology has enabled the company to significantly bolster digital print production to the point where it now accounts for more than half of its business revenue.

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Digital production at Standfast & Barracks could represent around 60 percent of total turnover by the end of 2018

The company has come on leaps and bounds after being hit by tragedy less than three years ago when a devastating flood closed the factory for more than four months.

However, fast-forward to the present day and thanks to its ongoing partnership with Durst, Standfast & Barracks expects digital production to account for 60 percent of turnover by the start of next year.

In addition, the technology is helping to drive export growth that by the end of 2018 it will represent 20 percent of sales, of which half are to the US.

Stephen Thomas, managing director of Standfast & Barracks, says: “Our order books are definitely growing and we are actively encouraging our customers to do more digital printing, pointing out the many benefits. Our investment in Durst’s digital technology continues to trigger new waves of innovation.

Digital gives unlimited opportunities and colour variations with the ability to develop new application and products and continue to develop our business

“Digital gives unlimited opportunities and colour variations with the ability to develop new application and products and continue to develop our business—all with the support of Durst. Digital is by far our biggest growth area. It’s the future.”

Martin Winkler, segment manager at Durst Textile Printing, adds: “Standfast & Barracks is an exceptional example of how innovative companies are pushing the barriers by continue to invest in new digital technologies.

“We take great pride by working in partnership with our customers to help them to bigger and better things. And we look forward to continuing to work closely with Stephen and his great team to further help them grow opportunities that are virtually unlimited with digital.”

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