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Business

Carlsberg print management contract renewed

Adare International, a marketing communications outsourcing business, has secured a three-year contract renewal to deliver print management services to global brewing company, Carlsberg.

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Adare International has worked with Carlsberg since 2012 and has renewed its contract for another three years

Headquartered in Copenhagen, Carlsberg employs a total of 41,000 employees and has a total net income of £931m.

Adare International offers services such as digital adaptation, print, direct marketing, promotional merchandise, temporary and permanent point-of-sale materials and campaign activations.

The contract encompasses its point-of-sale (POS) printed material services and includes a full print management service to Carlsberg’s European markets.

We are delighted to have been awarded this contract renewal by Carlsberg. We have worked with Carlsberg since 2012 and undoubtedly Adare’s knowledge, quality and innovation coupled with the hard work and dedication of our teams has contributed significantly to the renewal of this contract

Mark McDonnell, global managing director at Adare International, comments: “We are delighted to have been awarded this contract renewal by Carlsberg. We have worked with Carlsberg since 2012 and undoubtedly Adare’s knowledge, quality and innovation coupled with the hard work and dedication of our teams has contributed significantly to the renewal of this contract.”

Having begun its collaboration with the brewing company in 2012, the new contract will cover 17 markets across Europe, including expansion to an on-site team and studio in the UK.

Anne-Sophie Raoult, global category manager POS materials at Carlsberg adds: “Adare has proven that they can meet the ever-evolving needs of Carlsberg by delivering an efficient and innovative service delivery and we are delighted to continue our journey and partnership for the next three years.”

If you have any news, please email carys@linkpublishing.co.uk, or join in with the conversation on Twitter.


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