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Business

Precision invests in new KAS envelope inserter

Suffolk-based Precision, has invested in a new envelope inserter from KAS Paper Systems.

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Precision invested in the KAS Ascent envelope inserter with help from the Business Resilience and Recovery Scheme

Nick Pryke, chief operating officer of the company explains how Precision sought to create engagement with mail and bridge the gap between physical and digital.

He says: “We already had the mailing firepower to deliver 20,000 QR or 2D code-embedded and personalised letters per hour. But we needed the ability to insert these high-tech mailings; match enclosures by QR code, include different contents for different people, contents that were pertinent to their recent web browsing experience.

“In short, the physical customer experience needed to match the seamless digital experience.”

With these needs in mind, when KAS Paper Systems approached Precision last year with its latest intelligent inserter, the timing was perfect.

The new model was the KAS Ascent model which encloses up to 7,000 envelopes per hour, handling sizes from oversize C4 down to C5 and DL. The machine is also fitted with an intelligent prime document feeder/collator/folder with 2D camera for multiple and variable page letters.

For users needing to produce a range of products, additional feeders can add up to four separate documents including reply envelopes, single-page flyers, and stitched booklets up to 7mm thick.

The inserter also has a 2D camera on the envelope feeder which is used to match pre-printed personalised envelopes with the letter.

KAS had recently sold a ‘Smart Inserting Machine’ that came close to our brief to a Marcomm client in the US, and by adding further cameras to the schematic they could deliver to our complex specification” 

Having dealt with KAS for over two decades, Precision still has a 20-year-old KAS Mailmaster 465HS which Pryke says has inserted around 33 million envelopes.

“KAS had recently sold a ‘Smart Inserting Machine’ that came close to our brief to a Marcomm client in the US, and by adding further cameras to the schematic they could deliver to our complex specification,” Pryke says.

After an extensive demonstration at the KAS showroom and factory in Dunstable, Precision knew the machine was the right one.

Navigating a tricky year with the pandemic and what Pryke refers to as a “trade-off between business investment and job protection”, the New Anglia Local Enterprise Partnership was on hand to help.

The Partnership introduced Precision to and eventually approved a grant under the Business Resilience and Recovery Scheme towards the purchase of the machine.

Now fully installed, Pryke says the machine is running really well and is being used every day to produce an average of 20,000 envelopes.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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