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Environment

Smithers Pira declares support for APP

With Asia Pulp and Paper (APP) having rehabilitated its environmental reputation with a range of initiatives and certifications around the world, the company has now been given a major boost after being endorsed by Smithers Pira, the global body for the packaging, print and paper supply chains

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Asia Pulp and Paper has been working on a host of initiatives and certifications in order to rehabilitate its environmentally-friendly image

The two parties recently worked together on a report to find out more about the acceleration of innovation in luxury packaging.

Entitled ‘Paper based packaging trends to 2019’ the report found that the global market for luxury goods packaging is worth approximately $14.2bn ($9.1bn) and could grow by as much as 19 percent by 2019 to reach $17.6bn.

The cosmetics and fragrances sector will be the main driver of this growth as its currently accounts for 43 percent of the present market, with this sector set to increase by six percent per annum for the next five years.

The luxury packaging sector is on the cusp of a tipping point, where a rise in demand for luxury goods and the introduction of new technology will unlock a period of unprecedented innovation in the market

The South and Central American markets will be the main growth region, with an increase of nine percent expected, with Western Europe and North America set to expand by three percent each, and Asia-Pacific by six percent.

“The luxury packaging sector is on the cusp of a tipping point, where a rise in demand for luxury goods and the introduction of new technology will unlock a period of unprecedented innovation in the market,” says Lee Henderson, APP’s manager of European sustainability and stakeholder outreach.

Adam Page, business manager at Smithers Pira, adds: “With the downturn affecting many parts of the paper industry, the growth of paper-based packaging remains a bright point for mills, converters, brand owners and retailers.”

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