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How AI can benefit your business

Artificial intelligence (AI) is nothing new to the human race, but Dragana Pavlovic, senior vice president of the global development group for Xerox Corporation, has asked the question of whether or not the print industry is using AI to its full potential.

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The Xerox IGen 5 uses sensors to constantly monitor itself and produce real-time adjustments

As the meaning of AI is a general term, many believe that AI is just machinery that can imitate human behavior. However, there is now a way to distinguish the different types of artificial intelligence: reactive machines, limited memory, theory of mind, and self-aware AI (which is yet to exist).

Pavlovic explains: “Reactive machines offer the most basic functionality of AI where the machine can only react to current scenarios, with no ability to use experience to inform decisions. Limited memory is where the machine can make observations about its environment to inform a decision i.e. the technology behind self-driving.

“Theory of mind, at this point, AI becomes more futuristic. To fall into this category, AI must have the ability to understand thoughts and emotions and use this to react to the world around it. Self-aware AI is the most advanced of AI and requires the machine to have its own consciousness, something that does not exist yet.”

There may be a lot of hype and speculation around the latter two categories, but in reality, it’s the AI which falls into the ‘reactive machines’ and ‘limited memory’ categories which the printing industry should care about

Pavlovic continues: “There may be a lot of hype and speculation around the latter two categories, but in reality, it’s the AI which falls into the ‘reactive machines’ and ‘limited memory’ categories which the printing industry should care about. This AI has the potential to open up lucrative new revenue streams for print businesses by improving the effectiveness of the end-to-end printing process, from print job creation through to continuous production and machine service optimisations.”

AI can be used throughout the printing process and can arguably improve every aspect. The only limitations are the financial, technological, and employee side. AI can automate tasks that were previously the cause of bottlenecks, which increases the daily output.

 A starting point could also be as simple as installing smart software that has the ability to monitor which presses are busy and then route new jobs to available presses on your behalf.

Pavlovic adds: “For example, many printers have transformed their printing process by utilising software with smart algorithms that can decipher different document layouts, such as optimising imposition, in order to minimise printed waste.

“A starting point could also be as simple as installing smart software that has the ability to monitor which presses are busy and then route new jobs to available presses on your behalf. Xerox presses such as the IGen 5 employ sensors to constantly monitor themselves and make real-time-in-process adjustments for paper alignment and image quality to provide the best possible printing outcome without human intervention.”

Pavlovic concludes: “There is a very real opportunity here and now to take advantage of the available software and kit to bring the benefits of AI to your business.”



If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

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