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Environment

Pro Carton aims to educate with TICCIT

Pro Carton, the European association for carton and cartonboard manufacturers, has launched a brand new initiative with the aim of teaching the next generation of consumers about sustainability and renewability.

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TICCIT is designed to educate children aged from eight to 11-years-old about sustainability and renewability in the print industry

‘Trees into Cartons, Cartons into Trees’ (TICCIT) will run as an outreach and educational programme, aimed at children aged from eight to 11-years-old. The initiative has already proved a major success in the US and Pro Carton hopes to replicate this impact in Europe.

Pro Carton will run the programme in the UK in conjunction with BPIF Cartons, the UK association of carton manufacturers, with a major focus on the benefits of sustainable packaging and how European forests have been growing by the equivalent of over 45,000 tennis courts every day.

Tony Hitchin, general manager of Pro Carton, comments: “We are now looking for the packaging companies to nominate ambassadors who are willing to encourage their colleagues to visit schools in their countries, and then the fun really begins.  

We’ve heard from past participants how incredible it is to see the children understand that they can make a difference to their immediate surroundings and the world in general by recycling and being friendly to the environment

“After explaining about all the good things about trees they’ll help the kids to plant a tree sapling into a biodegradable carton to take home to plant in their garden, giving the children the opportunity to witness the ‘trees into cartons, cartons into trees’ cycle for themselves.

“We’ve heard from past participants how incredible it is to see the children understand that they can make a difference to their immediate surroundings and the world in general by recycling and being friendly to the environment.”

Hitchen adds: “We believe TICCIT will be a powerful experience for them—and for the participants’ businesses.”

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