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Sustainability driving new revenue, says HP

HP increased its revenue by more than $900m (£740m) in 2018 as a result of its Sustainable Impact programmes – an increase of 35% from 2017.

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HP is working in partnership with NextWave Plastics to develop a global network of ocean-bound plastics supply chains

The company’s Sustainable Impact Report 2018 documents the progress HP has made and the business benefits of investing in the planet. Sustainable Impact programmes drove more than $972m (£799m) of new revenue for HP, proving that being sustainable does not mean losing profit.

“Companies have critically important roles to play in solving societal challenges, and we continue to reinvent HP to meet the needs of our changing world,” says Dion Weisler, president and chief executive officer, HP Inc. “This isn’t a nice thing to do, it’s a business imperative.

Weisler continues: "Brands that lead with purpose and stand for more than the products they sell will create the most value for customers, shareholders and society as a whole.

“Together with our partners, we will build on our progress and find innovative new ways to turn the challenges of today into the opportunities of tomorrow.”

This isn’t a nice thing to do, it’s a business imperative

HP has continued to invest and sale its impact sourcing initiative to prevent post-consumer (PCW) plastic from entering waterways and oceans. The firm has already sourced around 700,000 pounds of ocean-bound plastic – equivalent to 25 million bottles – that has been upcycled into HP cartridges and hardware.

Further expanding its ocean-bound plastic supply chain, HP has also committed a $2m (£1.6m) investment to build a plastic bottle washing line in Haiti that will allow it to convert locally collected waste into recycled material for use in HP products.

Conservation International, a not-for-profit environmental organisation, and fashion magazine ELLE recently co-hosted a gala in Los Angeles to celebrate the environmental leadership of women across the globe, where the first sustainably printed issue of the magazine was presented in partnership with HP.

Progress requires us to rethink every aspect of our business to find new ways to make life better for everyone, everywhere

The cover of ELLE’s July issue was printed on 100% PCW paper stock, with the inside pages printed on 30% PCW using water-based inks with no hazardous air pollutants.

HP has set out a new goal to increase recycled content plastic in its personal systems and print hardware and supplies to 30% by 2025, whilst also powering its global operations with 100% renewable energy by 2035, having already achieved 100% renewable energy in the U.S. 

“Progress requires us to rethink every aspect of our business to find new ways to make life better for everyone, everywhere," says Nate Hurst, chief Sustainable Impact officer at HP. “We are making durable, premium products using recycled plastic as part of our efforts to transform our business to drive a more efficient, circular and low carbon economy. Even small advancements, scaled globally, can have a huge impact.”

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