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Epson looks at future of DTG

Pro graphics sales manager at Epson UK, Phil McMullin, has commented on the future of printing in the apparel industry.

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Research into the changes needed in the apparel industry has led Epson to comment on how this change can be achieved

The company has drawn focus to the environmental impacts of the fashion industry, and how sustainability is at the core of the sector’s future.

McMullin points to a 2021 report from the World Economic Forum which states 5% of global emissions are produced by the fashion sector. The statistic makes it one of the highest polluting industries behind food and construction.

The newly encouraged approaches and disruptions in supply chains have meant the garment industry has had to rapidly change.

Epson has been encouraging others in the industry to reimagine how they approach apparel printing. Redesigning processes for on demand services, including design and delivery, means adopting new digital print production capabilities.

McMullin emphasises the freedom and creativity that can be achieved with direct-to-garment (DTG) along with direct-to-fabric (DTF) systems. The two processes can help the environment by printing only what you need, when needed.

Historically, buyers have held the balance of power.

“The environmental implications of mass production, from the water consumed to the carbon footprint created and the waste generated, were increasingly being discussed before the global pandemic,” McMullin says.

Research from the School of Industrial and Labour Relations at Cornell University found three potential scenarios for apparel companies to adapt after Covid. The study encourages the industry to repeat, regain, and reinforce practices.

McMullin comments: “Historically, buyers have held the balance of power. For renegotiation to be a success that balance should be adjusted more equitably and take into consideration the demands of suppliers including wages, working conditions, and worker rights.”

If you have any news, email david@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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