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Industry

The Print Show Post

In news that will add further momentum to new juggernaut UK-focused exhibition, The Print Show, its organisers have revealed verifiable statistics that prove an incredibly high level of industry engagement with the event.

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Nearly 1,200 visitors headed to The Print Show website in a single day to pre-register for the event and investigate its attractions (Source: Lead Forensics). The total number of pre-registered visitors has now broken the 10,000 barrier (Source: Interchange Data)

More than 10,000 pre-reg for The Print Show

Releasing screen shots taken live from analytics software Lead Forensics and Interchange Data, it shows that on one day alone nearly 1,200 unique visitors went online to pre-register and investigate the event’s offering. The Print Show has also revealed that, as of September 22nd, its visitor pre-registration sits at 10,009—with more than 150 new visitors registering on average per day to receive free tickets to the event.
 
The spike reportedly came following the news that the show had signed more than 100 exhibitors, which include new sign ups such as EFI, Intec, and KBA. They join other heavyweight brands such as Konica Minolta, Ricoh, RISO, OKI, Morgana, and Manroland Sheetfed—to cite just a small sample.

 “We estimate on current trends that around 12,000 visitors will have pre-registered for The Print Show by October 9th, the last Friday before the event. Based on the golden rule of pre-registration to physical visitor attendance, this means we can easily expect around 7,000 visitors to come through the doors over the three days,” says Page Tuck, marketing director for The Print Show.

“We estimate on current trends that around 12,000 visitors will have pre-registered for The Print Show by October 9th, the last Friday before the event


He continues: “Despite initial scepticism from many of the old guard in the print industry, it seems that—with some of the very biggest names in print on its floor plan, an ever-growing exhibitor list, the support of all the major trade bodies in the industry, and very healthy pre-registration data—The Print Show has captured the imagination of the sector.”

PRINT BEDROCK
 
This confident assertion from Tuck is reflected in the depth and breadth of exhibitors that make up the now 120 exhibitor strong floor plan. Indeed, The Print Show’s event director Chris Davies has pointed out that the majority of exhibitors will have working equipment on their stands that run from desktop PUR binders through to megalith print finishing devices.

Davies has also emphasised that the exhibition is due to see a huge number of manufacturers and suppliers that form the bedrock of the UK print industry, such as Addressing and Mailing Solutions (AMS) on stand B10.


(Above & below) The AMS Challenger Mail Folder Inserter can process 15,000 envelopes per hour
 

 
“We find that demonstrating our equipment and engaging with customers on a one-to-one basis is the best way for them to understand exactly how our technology works and how good it is,” says Victoria Christen, marketing manager at AMS.

“We find that demonstrating our equipment and engaging with customers on a one-to-one basis is the best way for them to understand exactly how our technology works and how good it is,” says Victoria Christen, marketing manager at AMS

 
She continues: “Having a video online is a great way to spark interest, but people can’t ask ten questions online and get immediate responses with a physical demonstration of the answer.

“This is why we will be bringing our Challenger folding and inserting machine to the show, which can be fully customised to meet the exact requirements of each print business. It is an area of our technology portfolio we have seen a real growth in interest around, because marketers are all turning back to direct mail to deliver results for them.”

The Challenger is a classic example of how print and finishing technology continues to evolve to meet the demand of today’s market, as capable of carrying 13 feeders and with full variable data mail processing facilities, it has been
developed in response to a sustained growth surge in the direct mail market.

The technology can also output up to 15,000 envelopes per hour and features a sliding colour touch screen that includes the operator and spare parts manual online. In addition, a choice of feeders can be used and it also has several camera options available for reading everything from simple barcodes to OCR and datamatrix systems.
Christen continues: “Specialised data capture software also makes the inserts more secure, so people can use it for variable data and personalisation jobs without any fear of miss-feeds.





“All this great technology is nothing if people don’t utilise it. Print is now a growing industry for the first time in many years, and it is vital that we have an outlet to show-case new technology, network, and get the investment cycle running properly again.

“There is always new technology coming to market that could make a profound difference to the productivity, and long-term profitability of your business, and The Print Show is where a huge amount of it is going to be.”


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