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From Israel to Yorkshire: Landa lands in UK

The long wait is over for the arrival of nanography and Benny Landa’s revolutionary printing process to the UK.

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The deal is done between Landa and Route One Print

Yorkshire-based Route One Print is to take delivery next year of a Landa S10P Nanographic printing press, as part of their investment in new kit. Route One Print began life in 2012, the same year that Landa announced his nanographic ink process at Drupa. The process, says inventor Landa, offers a wider range of colours including almost all pantones. Route One Print say the B1 double sided digital press is capable of printing up to 6,500 sheets an hour and is expected to ‘further bridge the economical gap between digital and litho printing.’

“We were incredibly impressed when we first saw the S10P,” says Adam Carnell, managing director. “The use of nanographic ink can offer even further sharpness and colour, delivering quality our customers expect. The partnership with Landa seemed natural as we are both looking for creative solutions we can bring to the market.

The use of nanographic ink can offer even further sharpness and colour, delivering quality our customers expect

"We’re all incredibly excited to see how this innovation can improve both efficiency and the service we offer our customers. This is ground-breaking technology and we predict this area of the market is going to explode in the near future. We believe it will enable an accelerated shift from the print-to-warehouse model to a print on demand practice.”

The expression of ‘the market is going to explode in the near future’ is a line that may yet come back to haunt Landa as it has been six years since the nanography system was announced. At the time Landa said: “When we returned from Drupa, all of us at Landa had a sense of euphoria. We had worked so hard and we had such amazing results: tens of thousands of visitors to our booth; standing room-only shows; dozens of articles about nanography; and some two hundred thousand visitors to our website, YouTube channel and social media pages.

The Landa S10P Nanographic printing press

"In short, the reaction to nanography was phenomenal. It was clear that we’d really touched a nerve and that the industry desperately needs a digital solution for mainstream printing.”

Critics have poured cold water on the idea the system is a breakthrough in printing technology and have pointed to the fact that hyperbole is easy compared to delivering on the technology. However, Landa remains confident that nanography will be a success.

In Israel where the Landa plant is based, Yishai Amir comments on the deal with Route One Print: “Adam and his team are building a fantastic business which we are honoured to be partnering with. The Landa S10P and Route One Print are a perfect match, with a shared passion for innovation. I look forward to a long and successful relationship.”

Will Landa’s nanography finally achieve its promise? What do you think? Email your views to Harry - Harry@linkpublishing.co.uk or call me on 0117 9805 040. Or react to the story on Twitter and have your say.

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