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Industry

Pentawards Live to address packaging growth

Following this year’s successful debut of the collaboration between Packaging Innovations Netherlands and the Pentawards, the two groups will again join forces next year to host a first-of-its-kind event.

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Amsterdam will play host to the inaugural Pentawards Live event

Pentawards Live will take place at the Passenger Terminal in Amsterdam, The Netherlands, on February 13th. Here, delegates will hear from thought leaders and creative innovators across each pillar within the packaging value chain.

The Pentawards made its inaugural appearance in the country this year with a dedicated Pentawards Conference and Winners’ Exhibit at the 2018 edition of Packaging Innovations Utrecht.

Irma de Hoon from Easyfairs, which also organises Packaging Innovations and Empack in The Netherlands, says the new event will take this joint venture to the next level.

The introduction of the Pentawards to the Dutch audience was well received, both visitors and exhibitors responded enthusiastically to this collaboration at Packaging Innovations Utrecht 2018

“The introduction of the Pentawards to the Dutch audience was well received, both visitors and exhibitors responded enthusiastically to this collaboration at Packaging Innovations Utrecht 2018,” de Hoon says.

“The Pentawards team in London were encouraged by this, which led to the idea of an international event. The focus would be on providing a platform where senior individuals in each discipline of packaging—including design—could meet and innovate more cohesively.

“We are honoured that the first edition of Pentawards Live will take place in our country.”

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