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Industry

Historic die-maker unveils new-look image

Stockport-headquartered Arden Dies has announce details of a major rebrand that included the development of a new website and logo.

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Arden Dies began life in 1964 in the cellar of a semi-detached house in Stockport

Launched by brothers Frank and Philip Poynter in 1964 from the cellar of their family home, the family-owned company has gone from strength to strength over the years.

The business has grown from the cellar of the semi-detached house in Stockport to become part of the Arden Group of companies, which comprises of dies, engraving and software divisions and, has offices around the world.

The new-look brand seeks to reflect this progression, with the new logo inspired by the carton outlines from Arden’s packaging design CAD software Impact.

In addition, the website showcases the full range of die-making products and tooling solutions for packaging and cartons.

Martin Poynter, managing director of Arden Dies son of company founder Frank Poynter, says: “Arden Dies has been a leader in the die-making and packaging sector in the UK for more than half a century, garnering a solid reputation as one of the UK’s leading and best-known die-makers.

“After 56 years of manufacturing dies and tooling for the packaging and carton industries, we decided it was time for a fresh, new image; so we’re very excited to unveil our updated logo, brand and website, which better reflects the range of products and services that we offer.

“Arden Dies continues to go from strength-to-strength and we’re committed to continual investment in the very latest tooling technologies to deliver the highest quality, most innovative products available, so we wanted a contemporary new look to match our ambitions.”

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