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Output

Premier Graphics bridges the gap

Canadian design and graphics business Premier Graphics used Drytac Polar Grip print media and Interlam Pro laminates to produce a series of outdoor graphics for an augmented reality (AR) art installation in Vancouver.

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The project brought to life a vision by artist Jessica Angel

The project at the Cambie Street Bridge saw Premier print and install the graphics, with passers-by able to hold their phones up to certain parts of the design to access the AR portion of the installation.

The initiative, which launched back in June, was based on work by artist Jessica Angel and formed part of the wider Vancouver Biennale exhibition in the city.

Taylor Sellinger, partner and general manager of Premier Graphics, comments: “The virtual reality experience developed is amazing when paired with the graphics. It's certainly the most impressive piece I've been involved with so far.

"The process consisted of the testing of many materials, and of course balancing a budget that was already stretched thin.

The process consisted of the testing of many materials, and of course balancing a budget that was already stretched thin

“We needed to fit the client's budget with a material that was likely to last 18-24 months and meet the slip-resistance requirements for the safety of the public.

“Since the majority of this installation surface was relatively flat, we didn't require a cast film to conform, but the nature of the adhesive on the Polar Grip film made it an ideal choice for great adhesion to a rough and unfinished concrete.

“While we've been working with Drytac films for the last four years, we were honestly surprised at how well they seemed to perform compared to much more expensive cast films.”

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