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Presses

Xerox shows its true colours

Xerox is shaking up the printing industry with its new printing colours which have expanded the palette from the traditional cyan, magenta, yellow and black to a broader range of colours.

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Xerox give designers more flexibility with new printing colours

The global specialty printing market size was valued at $38bn (£29bn) in 2018 and is expected to grow by 4.1 % from 2019 to 2025.

According to Grand View Research, the growing use of printing consumables in offices and educational institutions and the demand for large-scale printing in sectors such as textiles and packaging has been driving the growth.

This growth motivated Xerox to develop the Xerox Adaptive CMYK Plus Technology designed for the all-new Xerox PrimeLink C9065/C9070 Colour Printer and the Xerox Colour C60/C70 Printer.

For the PrimeLink C9065/C9070, an entry-level production printer, the new colours include fluorescents, gold, silver, white and clear embellishments. The C60/C70 can now print with metallics, white and clear.

The 2-in-1 capability of our print engine combined with our new Adaptive CMYK Plus technology allows printers to push past the boundaries of commodity print at a price point unmatched in the market

This technology is expected to open new doors for industry growth, giving designers and printers more freedom to create eye-catching patterns for greeting cards, signage, flyers, newsletters and posters.

Terry Antinora, vice president and general manager of Workplace Solutions at Xerox says: “The 2-in-1 capability of our print engine combined with our new Adaptive CMYK Plus technology allows printers to push past the boundaries of commodity print at a price point unmatched in the market.”

If you have any comments on this story, or would like to get in touch, please email me at zoe@linkpublishing.co.uk or join the conversation on Twitter.


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