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EFI drives soft signage growth with VUTEk 340i

EFI has launched its new VUTEk FabriVU 340i dye-sublimation printer, with a pledge to help companies active in the soft signage market gain an advantage over the competition and bring in key contracts.

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EFI showcased its new VUTEk FabriVU 340i at FESPA 2018 in Berlin, Germany

The aqueous dispersed dye-sublimation printer features a new platen and extraction system that EFI says enables in-line heat press sublimation directly from the printer.

Unveiled at FESPA 2018, EFI says the combined printer/heat press system uses less floor space than would be required with separate printing and sublimation stations, thus making it a more flexible option for users.

Ken Hanulec, vice-president of marketing at EFI Inkjet, says: “Our new in-line innovation for this product line creates direct-to-fabric prints that are immediately ready for finishing or shipping.

“By combining two major production steps into one continuous process our customers can drive greater throughput and take full advantage of the rapidly growing soft signage and fabric printing market.
 

By combining two major production steps into one continuous process our customers can drive greater throughput and take full advantage of the rapidly growing soft signage and fabric printing market

Dublin-based CoverUp was the first company to purchase the printer, opting for a 340cm-wide device in a bid to take its soft signage capabilities to the next level.

Anthony Byrne, operations director at CoverUp, comments: “We were looking to increase our soft signage printing capacity with a reliable printer with inline fixation.

“We flew to EFI Reggiani in Italy to see one of the very first VUTEk FabriVU 340i demos, and found the printer to be a significant upgrade in terms of image quality, productivity and reliability compared to our existing fabric printers.

“The addition of this latest technology from EFI is going to give us a significant competitive advantage in our marketplace.”

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