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Crossmedia

Readly adds major UK titles to digital portfolio

Digital publications specialist Readly has expanded its portfolio of UK national newspaper with the addition of Reach-owned The Daily Express, Daily Mirror, Sunday Express and Sunday Mirror.

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Subscribers can access the titles via the Readly app

The four titles are now available on the Readly app, following the initial launch of UK newspapers onto the platform earlier this year, which saw both The Evening Standard and The Independent added to the app.

The newspapers will be accessible to Readly’s global audiences as part of its subscription in the UK, Ireland, Australia, New Zealand, Germany, Austria, Switzerland and Sweden.

“We're delighted to expand our existing partnership with Readly so that their global subscriber base will now be able to enjoy reading the Mirror and Express newspapers via the service,” Reach’s content sales director Fergus McKenna says.

“The Mirror and Express titles have a huge following both within and outside of the UK and we believe that this development will further extend the reach of these much loved and renowned newspapers, bringing them to a new and appreciative audience.”

As people increasingly look for trusted news and quality journalism, newspapers are an important part of our growing inventory of content

In addition to the expansion of UK newspaper titles, Readly has welcomed back Future magazines titles Country Life, Horse & Hound, Wallpaper and Decanter onto its platform.

Ranj Begley, UK managing director and chief content officer at Readly, adds: “We are thrilled to welcome four of the nation’s favourite national newspapers to the portfolio.

“As people increasingly look for trusted news and quality journalism, newspapers are an important part of our growing inventory of content.”

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