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Protecting print’s future with Buyquanda

Start-up Buyquanda.com has launched a new service aiming to help businesses in the print industry showcase their offering to potential customers online.

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Buyquanda.com will operate as a free service for businesses

Buyquanda.com labels itself as a business and trade Q&A website, offering both companies and brands worldwide the opportunity to answer commonly asked questions.

The site provides frequently asked questions and invites short answers from four main audience groups – information and opinion seekers, potential customers, potential suppliers and potential employees.

When a business registers with the website, they automatically create the most commonly asked questions, but more can be added to cover specifics relating to its own brand.

Buyquanda.com founder Philip Price comments: “We realised that traditional search is moving towards intent-based results. You can see this with the likes of Google and Bing adding their ‘People Also Ask’ features.

“This opens a new requirement for marketeers and brand owners to ensure the answers to these questions are out there in the digital world in a safe and controllable environment.

Concise, factual sentences are perfect, and even a simple yes or no can sometimes be all that’s needed

“We believe they will struggle to accommodate this on their own websites where third-party context does not always work, hence our site buyquanda.com.”

Buyquanda.com is a free service, with a long-term aim of becoming a significant database of knowledge and opinion.

“We’re all used to posting short sentences in a tweet or social post, so when it comes to answering questions on our site, we are no different,” Price says.

“It’s how people speak. Nobody likes someone who drones on and on, so why not replicate that online? That’s why we believe length is not important.

“Concise, factual sentences are perfect, and even a simple yes or no can sometimes be all that’s needed.”

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