Thursday, 14 Mar 2019 12:31 GMT

Economist relaunches lifestyle magazine

The Economist has announced the relaunch of its bi-monthly lifestyle publication.

Entitled 1843 after the year The Economist was founded, the publication includes long-form narrative journalism, columnists and stories of ‘an extraordinary world’, complimented by photography and illustration.

Described as ‘bringing the wit and rigour of The Economist to the world of design, style, food and travel’, the publication debuted with the April/May 2019 issue, featuring a redrawn logo and the tagline ‘Stories of an extraordinary world.’

The first issue covers topics from a fixation on calorie counting to the future of artificial intelligence, and includes interviews with artist David Hockney and novelist Tomi Adeyemi, who the publication says is changing the way we think about race.

Readers of the new publication can expect to divulge in storytelling across every section, from a history of power dressing in the ‘style’ section to what it’s like to swim through the deserts of Arizona in ‘journeys’, to hearing about the seven-year war over a Viennese chocolate cake in ‘food.’

Bringing together talent from around the globe, 1843 tells the stories of the individuals and forces that shape our lives

Heading the project are editor-in-chief Rosia Blau, who joined The Economist in May 2011 on the Britain section, and publisher Mark Beard who joined in 2009 and has held a number of management positions across the business.

Blau says: “1843 takes a sideways look at the enduring stories of our age and seasons them with a dash of humour or irreverence. Our perspective is provocative, rigorous, independent and entertaining – qualities that are reflected in the magazine’s sophisticated style and beautiful design.

“Bringing together talent from around the globe, 1843 tells the stories of the individuals and forces that shape our lives. Our aim is to make you see the world in a new way.”

As well as print, 1843 will publish new content regularly across a number of platforms, including a newly designed website, film, podcasts and social channels.

“The 1843 audience is very similar to The Economist’s, and we know that our readers have a thirst for knowledge and inspiration,” adds Beard. “When they press pause on their busy lives, they want to immerse themselves in great stories. These can be enjoyed by even more readers now that we will include all editions of 1843 in The Economist’s classic app.”

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