Thursday, 15 Oct 2020 12:42 GMT

Rebranded FERO continues investment drive

Retail marketing firm FERO, which recently rebranded form Showcard Print, has invested in a Young Shin 250 S giant semi-automatic die-cutter in a move that marks the latest stage of its expansion strategy.

Available in the UK from Friedheim International, the Young Shin 250 S will run alongside another, smaller semi-automatic die cutter at the firm’s production facility in Hertfordshire.

Part of the Branded Group of agencies FERO specialises in the production of temporary and semi-permanent point-of-sale (POS) materials, working with major brands such as Tesco, Universal, Superdrug, Sports Direct and Hallmark.

Matt Foney, head of operations at FERO, says the decision to invest was due to an increase in sales volume, with the company having been keen to bolster its die-cutting capacity in response.

“The purchase will significantly increase our cutting volumes, with the Young Shin set to almost double our output capacity per hour,” Foney says, adding: “I have owned and run Young Shin machines at three previous businesses and their quality is unrivalled in the POS large-format die cutting arena.”

“The investment in the Young Shin 250 S forms part of our expansion plans as we look to significantly grow the business.  

“The new machine will support these future growth plans, giving us the capacity to be comfortable with high volume accounts and short lead times.”

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